Date:
March 2017
Client:
VCU Brandcenter
Category:
Product Innovation
Skills:
Concepting / Storyboarding / Motion Capture / Prototyping
The user would go through the typical motions of filling up the gas tank, bt instead of getting an annoying ad, users get the option to pass the time by playing the game on the digital screen to earn credits towards their next purchase.
This was an actual prototype that we demoed in class. There is an iPad acting as the gas station screen, while the base acted as the skin for the gas station pump. We created all aspects of the gas station pump ourselves.
Full view of the gas station pump.
One of the biggest pain point for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.
Concepting, User Experience, Game Design • Prototyping
GDevApp, Photoshop
