Netherlands-based | Remote EU/US/UK + hybrid/travel for compelling projects
If I could live multiple lives, I know I would be a creative in all of them. I'm a Creative Lead working within experiential design because I get to create experiences that change how millions of people see the world in memorable, magical, and multisensory ways.
Whether it's a brand activation, themed entertainment, or museum installation, I'm drawn to spaces where people escape chaos and discover new perspectives. Those moments when someone's face lights up because they've experienced something that feels like pure magic...that's what brings such joy to the work I do.
Over 8+ years across diverse agencies, I've created award-winning experiences including the Dove Real Beauty Prompt Playbook and the Life Interrupted activation, spanning multisensory brand activations, experiential retail, immersive dining, trade shows, digital activations, and game-based experiences. I bring two complementary strengths: the strategic creative who challenges briefs with "what if...?" and "yes, and..." thinking, and the hands-on maker who turns seemingly impossible blue-sky ideas into reality.
If you're looking for a Creative Lead or Associate Creative Director who combines multidisciplinary experiential design with strategic thinking and an understanding of emerging technologies, let's connect.
Curious on what's inspiring me lately? Check out my newest side project, the Curiosity Corner.
Services Offered
As a Creative Lead specializing in immersive storytelling and emerging technology, I bring a hybrid approach—balancing creative vision with technical fluency to craft transformative experiences.
The best experiential projects start with strategic research and exploring multiple creative possibilities. I research your competitive landscape, uncover insights that inspire breakthrough concepts, and facilitate ideation sessions that push beyond obvious solutions - perfect for internal development or high-stakes pitch presentations.
What this can look like:
Conducting competitive landscape research to identify opportunities
Discovering the insight that can be the foundation for a creative brief or concept
Prepping and facilitating structured brainstorming sessions with your team
Developing multiple concept variations across different creative approaches
Concept presentation decks with visuals to show not just tell
Creating innovation recommendations with clear implementation paths
Once you've selected your creative direction, every design decision needs to support that central vision. I work with your team to develop concepts into comprehensive frameworks that align stakeholders, win presentations, and guide execution from initial pitch through final delivery.
What this can look like:
Leading creative review sessions with consolidated feedback
Representing creative vision in client presentations
Providing real-time creative guidance during design development
Maintaining creative oversight throughout production phases
Ensuring the core creative concept stays true and flexes to stay consistent through every decision point
Bringing concepts to life through spatial design and environmental storytelling transforms abstract ideas into tangible experiences. I create immersive environment concepts that communicate vision clearly in presentations and provide practical guidance for production teams, including guest journey mapping and touchpoint orchestration.
What this can look like:
Conducting competitive landscape research to identify opportunities
Discovering the insight that can be the foundation for a creative brief
Prepping and facilitating structured brainstorming sessions with your team
Developing multiple concept variations across different creative approaches
Concept presentation decks with visuals to show not just tell
Creating innovation recommendations with clear implementation paths
Technical feasibility assessment prevents expensive surprises by evaluating whether creative concepts can actually be built successfully before production begins. I assess integration possibilities across projection mapping, AR/VR experiences, interactive installations, IoT sensors, AI-powered interactions, multi-surface displays, and custom fabrication requirements. I also act as your sidekick on technical calls to translate industry jargon and serve as the glue between creative and technical teams during production.
What this can look like:
Providing real-time feasibility "gut check" guidance during concept and design development
Emerging technology integration strategy consultation to know when to best use tech in which situations
Coordinating between departments to keep everyone aligned on creative and technical requirements
Facilitating communication between creative and technical teams during production
Conducting pre-production technical assessments with vendor capability evaluations
Joining vendor consultation calls to translate technical jargon
Variety of past clients and industries
Through partnerships with leading agencies including Havas, Monks, 900lbs, Zeus Jones, and Team One
Awards and Thought Leadership
From ideation and mockups to renderings and prototypes
%20(1).avif)
.avif)
.avif)
Ready to bring your next experience to life? Let's discuss your creative challenge.
Download My Resume
.avif)
