The best experiential projects start with strategic research and exploring multiple creative possibilities. I research your competitive landscape, uncover insights that inspire breakthrough concepts, and facilitate ideation sessions that push beyond obvious solutions - perfect for internal development or high-stakes pitch presentations.

What this can look like:

• Conducting competitive landscape research to identify opportunities

• Discovering the insight that can be the foundation for a creative brief or concept

• Prepping and facilitating structured brainstorming sessions with your team

• Developing multiple concept variations across different creative approaches

• Concept presentation decks with visuals to show not just tell

• Creating innovation recommendations with clear implementation paths

Once you've selected your creative direction, every design decision needs to support that central vision. I work with your team to develop concepts into comprehensive frameworks that align stakeholders, win presentations, and guide execution from initial pitch through final delivery.

What this can look like:

• Leading creative review sessions with consolidated feedback

• Representing creative vision in client presentations

• Providing real-time creative guidance during design development

• Maintaining creative oversight throughout production phases

• Ensuring the core creative concept stays true and flexes to stay consistent through every decision point

Bringing concepts to life through spatial design and environmental storytelling transforms abstract ideas into tangible experiences. I create immersive environment concepts that communicate vision clearly in presentations and provide practical guidance for production teams, including guest journey mapping and touchpoint orchestration.

What this can look like:

• Guest journey mapping and user flow diagrams

• Spatial narrative frameworks and environmental storytelling concepts

• 3D concept renderings and spatial mockups (SketchUp, Twinmotion, Blender)

• Moodboards and visual reference libraries for spatial experiences

• Touchpoint specifications and interaction orchestration

• Environmental design layouts and spatial concepts
  

• Multi-sensory experience design and atmosphere planning
  

Technical feasibility assessment prevents expensive surprises by evaluating whether creative concepts can actually be built successfully before production begins. I assess integration possibilities across projection mapping, AR/VR experiences, interactive installations, IoT sensors, AI-powered interactions, multi-surface displays, and custom fabrication requirements. I also act as your sidekick on technical calls to translate industry jargon and serve as the glue between creative and technical teams during production.

What this can look like:

• Providing real-time feasibility "gut check" guidance during concept and design development

• Creative innovation and technology integration strategy to know when and how to best use emerging tech

• Coordinating between departments to keep everyone aligned on creative and technical requirements

• Facilitating communication between creative and technical teams during production

• Conducting pre-production technical assessments with vendor capability evaluations

• Joining vendor consultation calls to translate technical jargon