Netherlands-based | Remote EU/US/UK + hybrid/travel for compelling projects
I'm an award-winning Creative Lead and ACD creating magical, memorable, and multisensory experiences from pitch to production for agencies and brands.
Over 8+ years across small studios and holding companies like Saatchi & Saatchi, Havas, and S4 Capital, I've worked on projects spanning brand activations, immersive installations, experience centers, retail environments, and location-based entertainment for clients like Google, Meta, Red Bull, and Lexus.
With every project, I bring two complementary strengths: the strategic creative who challenges briefs with "what if?" and "yes, and" thinking, and the hands-on maker who turns seemingly impossible blue-sky ideas into reality.
My background spans creative direction, spatial design, and emerging technology, which means I speak the language of each discipline across creative, strategy, tech, and production, so nothing gets lost in translation.
The projects I'm drawn to usually start in one of three places:
• A brief that needs strategic and inspiring concepts when creative teams are at capacity
• A creative team that needs someone to "gut check" feasibility on an idea using emerging tech during ideation
• A project that needs a Creative Lead to hold the vision by understanding the needs of multiple disciplines from pitch through production
If you're looking for a Creative Lead or Associate Creative Director who combines multidisciplinary experiential design with strategic thinking and an understanding of emerging technologies, let's connect.
Curious on what's inspiring me lately? Check out my newest side project, the Curiosity Corner.
Services Offered
As a Creative Lead specializing in immersive storytelling and emerging technology, I bring a hybrid approach—balancing creative vision with technical fluency to craft transformative experiences.
The best experiential projects start with strategic research and exploring multiple creative possibilities. I research your competitive landscape, uncover insights that inspire breakthrough concepts, and facilitate ideation sessions that push beyond obvious solutions - perfect for internal development or high-stakes pitch presentations.
What this can look like:
Conducting competitive landscape research to identify opportunities
Discovering the insight that can be the foundation for a creative brief or concept
Prepping and facilitating structured brainstorming sessions with your team
Developing multiple concept variations across different creative approaches
Concept presentation decks with visuals to show not just tell
Creating innovation recommendations with clear implementation paths
Once you've selected your creative direction, every design decision needs to support that central vision. I work with your team to develop concepts into comprehensive frameworks that align stakeholders, win presentations, and guide execution from initial pitch through final delivery.
What this can look like:
Leading creative review sessions with consolidated feedback
Representing creative vision in client presentations
Providing real-time creative guidance during design development
Maintaining creative oversight throughout production phases
Ensuring the core creative concept stays true and flexes to stay consistent through every decision point
Bringing concepts to life through spatial design and environmental storytelling transforms abstract ideas into tangible experiences. I create immersive environment concepts that communicate vision clearly in presentations and provide practical guidance for production teams, including guest journey mapping and touchpoint orchestration.
What this can look like:
Guest journey mapping and user flow diagrams
Spatial narrative frameworks and environmental storytelling concepts
3D concept renderings and spatial mockups (SketchUp, Twinmotion, Blender)
Moodboards and visual reference libraries for spatial experiences
Touchpoint specifications and interaction orchestration
Environmental design layouts and spatial concepts
Multi-sensory experience design and atmosphere planning
Technical feasibility assessment prevents expensive surprises by evaluating whether creative concepts can actually be built successfully before production begins. I assess integration possibilities across projection mapping, AR/VR experiences, interactive installations, IoT sensors, AI-powered interactions, multi-surface displays, and custom fabrication requirements. I also act as your sidekick on technical calls to translate industry jargon and serve as the glue between creative and technical teams during production.
What this can look like:
Providing real-time feasibility "gut check" guidance during concept and design development
Creative innovation and technology integration strategy to know when and how to best use emerging tech
Coordinating between departments to keep everyone aligned on creative and technical requirements
Facilitating communication between creative and technical teams during production
Conducting pre-production technical assessments with vendor capability evaluations
Joining vendor consultation calls to translate technical jargon
Variety of past clients and industries
Through partnerships with leading agencies including Havas, Monks, 900lbs, Zeus Jones, and Team One
Awards and Thought Leadership
From ideation and mockups to renderings and prototypes
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Ready to bring your next experience to life? Let's discuss your creative challenge.
Download My Resume
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