Summary

Beyond the Horizon is an immersive, abstract storytelling experience that invites guests to pause and imagine what our lives will look like based on upcoming 2021 trends. Through leveraging Unity WebGL and creating custom 3D assets, we brought what otherwise would be a PDF trend report to life in a new and interactive way.

Check out the making of Beyond The Horizon.

Details

Date:

February 2021

Client:

Havas Mango

Category:

Immersive / Experiential / Interactive Web

Skills:

Concepting / Storyboarding / Prototyping / Sound Design

Objective

Find a way to show potential clients and future hires what Havas Mango can do

Havas Mango is an health and wellness agency that was created to shake up traditional health agencies and create immersive experiences to improve people's lives. Getting new clients during normal times is already hard enough - imagine doing that during the start of the COVID-19 pandemic. We needed to find innovative ways that would show off our smarts and talents that would be eye catching, informative, and inspire future clients and hires on what it could be like to partner with us. But how?

Concept

Create the Future of Wellness leveraging immersive web technologies

When brainstorming ways we could get new business, I suggested we show, not tell, our capabilities. Since Havas Mango started in Spring 2020, it was still a young company with not many public-facing projects to show off yet. Two strategists on the team recently created an internal 2020 and beyond wellness trend report, and I thought: why not share that with the world...while also bringing our unique Havas Mango creativity to the table? And so Beyond The Horizon was born.

Solution

Beyond the Horizon

Beyond the Horizon is an immersive, abstract storytelling experience that invites guests to pause and imagine what our lives will look like based on upcoming 2021 trends. Through leveraging Unity WebGL and creating custom 3D assets, we brought what otherwise would be a PDF trend report to life in a new and interactive way.

There were three major trends featured:

Active Silence focuses on finding the quiet within the hectic-ness of the everyday, beyond meditation.In this environment, users could "turn off" the environment around them to mimic the quiet and sensory-limited spaces trend.
Quantified Self shows that, as we rely more on tracking ourselves, our bodies become a metric for how we view our personal health.Here we invite the user to share their stat that often are used by apps to create a quantified version of their users via tracking sleep, exercise, body temp, etc.
New Consumer Values explains how, because of the pandemic and generational changes, people's priorities have been shifting towards improving self vs. having objects.In this final main trend environment, users are asked what's important to them: what they know (their experiences) or what they own (as a definition of self-worth).

At the end of the experience, we provide a peek into Havas Mango and how to get in touch with us further for new business leads, possible hires, etc. Health agencies and clients were used to PDF reports to provide trends in the past; whereas Beyond The Horizon challenged how trend reports could be experienced to show Havas Mango's non-traditional approach to health and wellness briefs.

Concept

Use AR to animate instructions right off the page for improved context

AR provides two key features that help users further understand their environment. 1) It puts in augmented content wherever the user holds their phone camera and 2) Provides context in the X, Y, and Z axises instead of just two like traditional mobile applications.

Why this works

Use AR to animate instructions right off the page for improved context

IKEA Assembly is a mobile application that uses augmented reality to place animated instructions into the user's environment. The little details and context that get lost in a picture can be clarified by the user walking around, moving closer and away from the model, and iconography representing key tools and actions needed.

Why this works

Shows Creative Potential

Showcases the agency's creative and technical capabilities in a "show not tell" way.

Informative

Informs clients on latest trends beyond a typical PDF.

Interactive

Allows visitors to interact with the content on their own terms, going as deep or light as they like.

The Process

behind-the-scenes: user Flow sketches and prototype iterations

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

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