Solution

Real Beauty Prompt Playbook

Dove is universally known for its commitment to representing and celebrating beauty in all its diversity. So what if we used this as the code to imagine real beauty? The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever. While Dove is vowing not to use generative AI in their marketing, that dosen't mean AI is going away anytime soon. So how can Dove apply its stance on inclusivity in an industry where current image generations of women perpetuate bias?

In recognition of the 20th anniversary of Dove's ‘Campaign for Real Beauty', Dove partnered with Media.Monks to create the Real Beauty Prompt Playbook to provide new and professional generative AI users recommendations on how to prompt inclusively. It features easy-to-use tips on how to create images that are representative of real beauty on the most popular generative AI programs, along with a glossary of terms to make prompting more inclusive.

The prompt playbook featured six chapters, with the fourth chapter "Writing Real Beauty Prompts" including specific recommendations and prompt templates for inclusive generations. My role was to be a subject matter  expert in generative AI throughout the the playbook's chapters, research prompt formats that result in consistent inclusive results, validate findings across three major image generation platforms (Midjourney, DALL-E, and Stable Diffusion), lead and mentor creative technologists and AI artists, content development of Chapter 4, ensure the content is understandable to wide audience (from newbies to professionals), and oversee technical accuracy and clarity within the rest of the playbook.

As of writing, The Dove Code project that includes the Real Beauty Prompt Playbook was shortlisted in Cannes 2024 for Glass and Titanium categories. Check out the landing page and download the playbook to learn more.