Tia Wellness Popup

As the creative lead on the project, I was responsible for ideating the design of the space, thinking through the experience moments considering COVID social distancing mandates, as well as visualizing it in 3D using Sketchup and Twinmotion. I worked with a strategist and art director to expand the experience and base renders to fit the branding of Tia.

Key features of the popup include:

Outdoor waiting experience to proivde an immersive meditation exprerience in the comfort of their own vehicles. The structure has dim-lighting to create an immersive environment, plenty of air flow to cycle out car exhaust, and even ensures social distancing between cars through markings inside the tent
Touchless technology implemented throughout, with multiple stations providing access to hand sanitizer and UV sanitation
Comfortable materials and inviting colors bring the brand to life while using sustainable materials such as the revitalized mobile storage containers
Voice technology allows for safe communication with the Tia Care Team
App-powered experience allows for visitors to interact and purchase products used in the experience through QR codes

The Team

Core:
Aly Lopez, Design Director
‍Laura Santana, UX Content Strategist
Alex Marin, CX Strategist
Angelica Ortiz, Creative Technologist

Larger Team:
Melody DeZendegui, Integrated Producer
Chris Williams, Digital Engineer (Web)
David Turk, Content Lead
Tristan Stevens, Associate Managing Director
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One of the biggest pain point for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.