Solution

Tia Wellness Popup

As the creative lead on the project, I was responsible for ideating the design of the space, thinking through the experience moments considering COVID social distancing mandates, as well as visualizing it in 3D using Sketchup and Twinmotion. I worked with a strategist and art director to expand the experience and base renders to fit the branding of Tia.

Key features of the popup include:

• Outdoor waiting experience to proivde an immersive meditation exprerience in the comfort of their own vehicles. The structure has dim-lighting to create an immersive environment, plenty of air flow to cycle out car exhaust, and even ensures social distancing between cars through markings inside the tent
• Touchless technology implemented throughout, with multiple stations providing access to hand sanitizer and UV sanitation
• Comfortable materials and inviting colors bring the brand to life while using sustainable materials such as the revitalized mobile storage containers
• Voice technology allows for safe communication with the Tia Care Team
• App-powered experience allows for visitors to interact and purchase products used in the experience through QR codes