Date:
November 2017
Client:
VCU Brandcenter
Category:
Brand Positioning / Retail Design
Skills:
Concepting / Experiential Design / Retail Design
There are four of these setups surrounding the store, with an equal amount of both men and women's watch and accessories stands.
The watch station is towards the back to provide enough room if a line was to form, as well as to draw emphasis to our see-through for those waiting or browsing to watch our artisans at work repairing or creating custom watches.
Bird's Eye view of the set up, including the station in the back to watch our artisans at work.
We wanted to bring a piece of the watch customization station to consumer's home. Flip through the genuine leather booklet to get inspired, mix and match, and learn more about the craft that goes into FOSSIL watches.
To bring home the timeless feel, we simplified the varied packaging designs into one design that will stand the test of time during prime gift-giving holidays.
One of the biggest pain point for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.
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Concepting, Experience Design, 3D Modeling, Design
Cinema 4D, Photoshop, Roomle
